Listen to Your Users Take the time to ask your regular visitors what they’d like to see on your page. Getting input directly from your target audience will allow you to discover missing elements you might not see on your own. Users often know precisely what they don’t like about a website. It’s your job to take those comments and turn them into positives by fixing any features your visitors dislike. ESPN Example When you place the user at the core of your design and content, your site will automatically become more user-friendly. A few years ago, ESPN asked for input from their regular visitors about what they should add to the redesign of their homepage.
They listened, added many of the elements mentioned and saw a 35% increase in revenue. Note how their design features elements someone landing on the page would most want. 2. Speed It Up Web users expect your site to load at lightning speed, even on mobile devices. About half of them say they expect a website to load within Italy Phone Number List two seconds and will abandon one that doesn’t load after three seconds. Speed indeed does matter when it comes to keeping visitors on your site so they can see if they want to do business with you. There are some tools out there that will allow you to check your site speed, including Pin
gdom and Google’s Page Speed Insights.
These sites will also give you tips on how to speed up your site. Two simple things you can do to start are checking your server’s speed and optimizing any images. 3. Provide In-Depth Information When a site visitor lands on your page, they want to get the information they need to make an informed decision about your product or service. If the visitor has to hunt for this information, they may assume you’re hiding something or grow frustrated and leave for a competitor’s website. The more in-depth and accessible you can make information on what you have to offer, the better. Medical Guardian Example Look at Medical Guardian’s buying guide.